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B2B (Business-to-Business): A business sells products or services to other businesses. B2C (Business-to-Consumer): A business sells products or services directly to individual consumers. C2C (Consumer-to-Consumer): Consumers sell products or services to other consumers, often through a third-party platform. C2B (Consumer-to-Business): Individuals sell products or offer services to businesses. B2G (Business-to-Government): Businesses sell products or services to government agencies. D2C (Direct-to-Consumer): Manufacturers sell directly to consumers, bypassing traditional retail channels. Example: A brand selling through its own website. B2B2C (Business-to-Business-to-Consumer): A business sells to another business, which then sells to the end consumer.
Core values are the fundamental beliefs and guiding principles that shape an organization's culture, behavior, and decision-making processes. They define what the organization stands for and influence how it interacts with employees, customers, partners, and the community. Core values often serve as a moral compass for the company and help to ensure consistency in actions and decisions.Examples:Integrity, Innovation, Customer Focus, Respect, Excellence, Teamwork, Sustainability.
A Unique Selling Proposition (USP) is a distinct feature or benefit that sets a product, service, or brand apart from its competitors, making it more attractive to the target audience. It's what makes your offering unique and compelling to customers.
The specific group of people or organizations that a business aims to reach with its products or services.
Different groups within the target market that share similar characteristics, needs or behaviors.
The total potential sales or revenue that a market can generate for a product or service. It is often measured in terms of dollars or units sold.
The projected increase in market size over time, indicating the future opportunities for expansion and profitability.
The current directions in which the market is moving, including consumer preferences, technological advancements, regulatory changes, and economic shifts. Trends help businesses understand the evolving landscape and adapt their strategies accordingly.
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